Money is short and the years of frivolous spending are over. We are no longer living in a time when companies will throw money at a marketing campaign without looking for results. Companies have been forced to be smart and are now being held accountable for their efforts.
The most popular term that marketers use to measure results is ROI (return on investment), which evaluates the effectiveness of an investment. Most often it is simply referred to as the return or benefit. However, a new buzzword has arisen in marketing circles. Beyond ROI, marketers are increasingly using ROO (return on objective) as a measuring tool. A bit more simplistic and straightforward, ROO measures the achievement of set goals. Simply: “A client wants that. We do this. The client gets that.”
This is where you come in. Promotional products, if used correctly, can deliver the level of measurement that marketers are looking for. Because of their ability to appeal to all five senses and their adaptability to any industry, promotional products are the ideal solution to any marketing dilemma.
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